Ariya and Nissan Pavilion win iF Design Award

Nissan today announced the all-new Ariya electric crossover and the Nissan Pavilion have won the iF Design Award in Germany. They were honored after being comprehensively evaluated using five criteria: idea, form, function, differentiation and impact.

The Ariya is an innovative crossover SUV that showcases Nissan's expertise in electric vehicles. While it’s packed with advanced technologies, it has simple yet modern styling based on Nissan's unique concept of "Timeless Japanese Futurism."

The Nissan Pavilion, open in 2020 for a limited time, was a place where visitors could immerse and experience the future of mobility. The shape of the building and the new Nissan logo that adorned it symbolize Nissan’s sentiment that if you have a strong belief, it even penetrates the sun. The new logo also made its debut on the Ariya, which was unveiled at the Pavilion, during the digital world premiere.

Launched in 1954 by iF International Forum Design GmbH in Hannover, Germany, the iF design award is among the world’s most prestigious design honors. In this year’s competition, an independent jury consisting of 132 design experts evaluated 10,776 products and projects from 57 countries.

About the iF Design Award: https://ifdesign.com/en/
The iF Design Award aims to promote excellent designs and raise people's awareness of design. This year's awards were presented in nine disciplines: product design, communication, packaging, service design and concepts, architecture and interior design, user experience (UX) and user interface (UI).